Do you use machine translation or human translators?

We use a hybrid approach: professional translators handle all content for accuracy and natural tone, with AI tools used only for efficiency in repetitive or technical sections. Every translated page is reviewed by a native speaker before going live.

Will having two language versions affect my SEO?

When implemented correctly it improves SEO significantly. We set up proper hreflang tags, unique metadata for each language version, and clean URL structures (/en/ and /cz/) so search engines index both versions correctly and show each one to the right audience.

How do I update translations after the website is live?

Translations are stored in JSON files that are easy to edit independently. If you have our client portal, you can update text in either language directly. Otherwise, we can handle translation updates for you on request.

Which languages do you currently support?

Our primary focus is Czech and English translation, which covers the needs of most Czech businesses expanding internationally or foreign companies entering the Czech market. We can accommodate other language pairs by working with specialist translators.

Go Global with Multi-Language Websites

Website translation and localization — We help you reach international audiences with professional multi-language websites, accurate translations, and localized SEO.

Global Reach

Written by Ing. Hlib Yarovyi, Founder · Updated Jul 2026

On this page

3+: Languages supported
48h: Standard turnaround
100%: Native speaker quality

When Website Translation Is Worth Doing Properly

Translating a website is not a copy-paste exercise between two text files — it's part of actually expanding into a new market, and it works best when treated that way. A literal translation of English marketing copy into Czech (or the reverse) frequently reads as stiff or slightly foreign to a native speaker, even when every word is technically correct.

We run our own site in three locales — English, Czech, and Russian — as separate, independently maintained content, not machine-translated mirrors of a single source. Headlines, examples, and even section structure differ between locales where a direct translation would have read awkwardly in the target language. That's the standard we apply to client work.

This service covers both the technical side — i18n structure, URL routing, hreflang tags, and locale-aware metadata — and the content side: translation that a native speaker would not flag as translated. Pricing depends on word count, number of target languages, and whether translation is a one-time project or an ongoing relationship as you keep adding content. We quote it once we know the scope.

Translation Services

i18n Setup

Proper internationalization structure using JSON translation files.

CZ ↔ EN Translation

Professional translation of all website content.

Localized SEO

Unique metadata and SEO optimization for each language.

Language Switcher

Elegant language selector for seamless switching.

URL Structure

Clean /en/ and /cz/ URL structure for SEO.

Content Management

Easy to update translations independently.

Benefits of Multi-Language

Reach More Customers

Tap into international markets.

Better SEO

Rank in multiple languages and regions.

Professional Image

Show you're ready for international business.

Who This Service Is For

Czech Businesses Expanding to English-Speaking Markets

If your site currently exists only in Czech and you're starting to get inquiries from English-speaking prospects, a properly localized English version — not a machine-translated one — is often the difference between a lead who converts and one who bounces on the first sentence that reads wrong.

International Companies Entering the Czech Market

A Czech audience can tell within a paragraph whether a site was translated by a native speaker or run through a translation tool. If credibility with local customers matters to your Czech market entry, the translation quality is not a cosmetic detail.

Sites Currently Running on Auto-Translate Plugins

Browser-based or plugin-based auto-translation is functional but visibly mechanical, and it does nothing for SEO — search engines don't index content that's translated client-side at page-load. A proper i18n setup with real translated content fixes both problems at once.

Businesses Adding a Third or Fourth Language

Once a site already has a working multi-locale structure, adding another language is largely a content and translation task rather than a rebuild. We can extend an existing i18n setup without touching the underlying architecture.

Why machine-translated websites cost more than they save

Auto-translate plugins and one-click AI translation feel like a shortcut, but they create a specific, recurring cost that's easy to underestimate: the site quietly signals to every native speaker who reads it that nobody on the other end cared enough to check.

The tell is rarely a single glaring error — it's usually a series of small ones. A phrase that's grammatically correct but not how a native speaker would actually say it. An idiom translated literally. A formal register used where the target language expects something more casual, or the reverse. None of these individually breaks trust, but they accumulate into a site that reads as foreign, and for a business trying to establish credibility in a new market, that's a real cost even though it never shows up as a line item.

There's also a technical cost that's easy to miss: content translated client-side by a browser plugin isn't in the page's HTML when a search engine crawls it, so it does nothing for SEO in the target language. A site can look fully bilingual to a human visitor and be completely invisible to search engines in one of its two languages.

We build our own site the way we build client sites — separate, native-quality content per locale, loaded server-side, indexed properly. It's more work upfront than flipping on an auto-translate widget, and it's the reason our English, Czech, and Russian pages each read like they were written for that audience specifically, because they were.

What multi-locale actually requires, beyond translation

The parts of localization that have nothing to do with language

Translation is the visible part of localization, but a surprising amount of the work is structural. Date formats, currency symbols, phone number formats, and address structures all differ between locales, and a site that ignores this looks translated rather than genuinely localized, even when the prose itself is flawless.

Text length is another quiet problem. German and Czech translations of English copy commonly run 20-30% longer than the source text, which breaks layouts designed around English line lengths — buttons overflow, headlines wrap awkwardly, navigation items get truncated. This has to be checked per language, not assumed to be fine because it worked in the source language.

URL structure and hreflang configuration are what actually let search engines understand that /en/services and /cz/sluzby are the same page in two languages, rather than two unrelated pages that happen to compete with each other for the same ranking. Getting this wrong is one of the more common ways multi-language SEO underperforms.

Why we treat our own multi-locale site as the reference case

We run Yarify's own site in English, Czech, and Russian, and we maintain each version as its own content rather than a translated mirror of one master version. That's not a marketing claim — it's the only way we've found to keep quality consistent across languages without the drift that machine translation introduces over time.

Running our own multi-locale site means we've hit the practical problems clients hit before they do: translation files that fall out of sync after a content update, metadata that gets forgotten for a new page in a second language, layout breaks from text-length differences. The client-facing process reflects fixes for problems we've already solved on our own infrastructure.

It also means we're not asking a client to trust a process we haven't used ourselves. The i18n structure, the JSON-based translation files, and the locale-based routing described in this service are the same architecture running our own site right now.

How We Approach Website Translation

Translation quality is inseparable from the technical setup underneath it. A perfect translation stored in the wrong structure still shows up broken, unindexed, or mixed with the wrong locale — so we treat both halves as one project, not two.

Content Audit and Extraction

We extract every piece of user-facing text from the site — including strings that are easy to miss, like form validation messages, error states, and metadata — so nothing gets left in the original language after launch.

Translation by a Native Speaker of the Target Language

Each translation direction is handled by someone who writes the target language natively, not just fluently. AI tools may assist with a first pass on long, repetitive, or highly technical sections, but every page is reviewed and adjusted by a native speaker before it ships.

i18n Structure Implementation

Translated content is stored in structured JSON files organized by locale and page, loaded server-side so search engines see fully rendered content in each language — not a client-side translation layer bolted onto a single-language site.

Locale-Specific SEO

Each language version gets its own metadata, hreflang tags, and — where it matters for search intent — its own keyword research, rather than a direct translation of the source language's SEO metadata.

Review and Launch

Before going live, we check every page in every locale for missed strings, broken layout caused by text-length differences between languages, and correct locale switching, then launch with clean URL routing per language.

Translation Process

Content Extraction

We extract all text from your website.

Professional Translation

Native speakers translate accurately.

Implementation

We integrate translations with proper i18n structure.

SEO Localization

Optimize metadata for each language.

Before and After

Before	After
Site exists only in Czech, or in English with an auto-translate browser plugin that produces stiff, occasionally wrong phrasing.	Genuinely bilingual site with native-quality content in each language, indexable by search engines in both.
Translated content is embedded directly in page templates, making updates require a developer for every text change.	Structured translation files per locale that can be updated independently without touching page code.
Both language versions share the same metadata and keywords, translated directly from the source language.	Each locale has its own researched metadata and keyword targeting suited to how that audience actually searches.

What You Get

01Full translation of all user-facing website content, reviewed by a native speaker of the target language
02Structured, locale-based translation files that are easy to update independently in either language
03Clean URL structure per locale (e.g. /en/ and /cz/) that search engines can crawl and index separately
04hreflang tags configured so each language version is shown to the right audience in search results
05Localized metadata — titles, descriptions, and Open Graph tags — for every page in every language, not a direct translation of the source language's SEO fields
06A language switcher that preserves the current page when a visitor changes locale
07A short handover guide covering how to add or update translated content going forward

What Affects Scope and Cost

Number of Target Languages

Each additional language is close to a linear cost — full translation, review, and locale-specific SEO for that language — rather than a fixed add-on fee that ignores actual content volume.

Content Volume

A five-page brochure site translates in a fraction of the time a large site with a blog, case studies, and service pages does. We scope based on actual word count once we've extracted the content, not a rough page count.

One-Time Project vs. Ongoing Localization

A site that's finished and stable can be translated once. A site that publishes new content regularly needs an ongoing translation workflow — either us translating new content as it's published, or a documented process your team can run internally.

Native Review vs. Machine-Assisted Drafting

AI-assisted drafting speeds up long or repetitive sections, but every page still gets a native-speaker review pass before launch. Content where tone and precision matter most — homepage, pricing, legal pages — gets the most careful manual attention regardless of how the first draft was produced.

Technical Complexity of the Existing Site

A site already built with i18n in mind is straightforward to extend with a new language. A site with hardcoded English text scattered through the codebase requires refactoring before translation can even begin, which adds time that's separate from the translation work itself.

Frequently Asked Questions

Do you use machine translation or human translators?: We use a hybrid approach: professional translators handle all content for accuracy and natural tone, with AI tools used only for efficiency in repetitive or technical sections. Every translated page is reviewed by a native speaker before going live.
Will having two language versions affect my SEO?: When implemented correctly it improves SEO significantly. We set up proper hreflang tags, unique metadata for each language version, and clean URL structures (/en/ and /cz/) so search engines index both versions correctly and show each one to the right audience.
How do I update translations after the website is live?: Translations are stored in JSON files that are easy to edit independently. If you have our client portal, you can update text in either language directly. Otherwise, we can handle translation updates for you on request.
Which languages do you currently support?: Our primary focus is Czech and English translation, which covers the needs of most Czech businesses expanding internationally or foreign companies entering the Czech market. We can accommodate other language pairs by working with specialist translators.

Ready to Go Multilingual?

Let's expand your reach with professional translation.